How Sony Ruined James Bond.

Why Sony Ruined James Bond

I have always loved the 007 franchise since the age of 4. I am trivial king and it would be my chosen subject on master mind. I love bond. The gadgets, the action, the cars, the girls and the exotic locations. A dream come true. The most recent instalment saw Daniel Craig take up the role of the superspy for the third time and he did a fantastic job if not his best so far. The whole film was a fantastic nod to the classics that preceded it yet it still kept in line with the more modern connotations of the more recent movies, all in all a 5* movie in my opinion however this all changed once I saw it a second time and turned on the TV in my flat, Let me explain,

Shameless Product Placement

Bond has always been known for drinking what? You guessed it, a vodka martini, shaken. Not stirred however this movie sees a washed up bond in a skyscraper in shanghai enjoying a naughty Heineken in the rooftop bar. THIS IS WRONG BEYOND ALL LEVELS OF WRONG. and do you know why? because they paid a fortune for it and they agreed to put it shamelessly in shot for all the trailers / TV spots etc. However this is only minor compared to what Sony did to the Bond legacy......

The Sony Product Trailer

Yes, James Bond himself did a TV commercial for Sony, its not right, sure the tech is cool in the advert but it just isn't right, it completely destroys the whole super cool secret agent image they have been maintaining meticulously for 50 years now. They even have a James Bond phone: The Sony Xperia T.....which is a fantastic(ly average) phone as it goes but its not the best on the market, James Bond should have the best on the market he is a secret agent for christ sake, I have a better phone than the greatest secret agent in modern cinema history......its just not right is it? Hey that said its not as bad as the GQ 007 Fragrance......

The phone is pretty great looking but its software! it just looks outdated and is just not up to scratch when its compared to Apple and Samsungs flagship devices, BOND DESERVES BETTER.

Sure it would be awesome to be James Bond for real, A Tom Ford tux might cut it but some cheaply manufactured pretty weird smelling aftershave won't have exotic girls tripping over you, there could be people possibly trying to kill you though.......