Friday 1 February 2013

Apple's Decline?

Could This Be The End Of Apple As We Know It?

Apple, ah how they have progressed over the last few years. They have become one of the most spoken about and admired / coveted companies in the world and one of the most successful. To prove this they had at one time a cash reserve bigger than the US government and were the first company to ever hit the $1000 mark per share but...all that is about to change.



Why?

The latter end of 2011 saw the passing of a visionary and the man who lead them there, who is of course none other than Steve Jobs. He was the man with the vision and creativity to bring the mostly average products to consumers, so why did we buy them? because they have the worlds best marketing strategy. The entire world has decided out of nowhere that Mac / Apple products are the be all and end all of Technology products. Of course thats if you're the average consumer, because lets face it you don't know any better. Since Jobs Passing the company is now helmed by Tim Cook, a very competent businessman indeed but sadly for Apple, he lacks the vision that jobs had and their output since has been below the mark. Jobs made sure everything was perfect, he was a perfectionist indeed and recently everything just seems to be average. From the Apple Maps fiasco to the average recycling of IPad 2 parts for the Ipad mini and the average IPhone 5, all not awful but....disappointing. Since stocks of tanked and Apple are no longer the most valuable company in the world with stocks hitting a low in the $300-$350 range this month its not a gloomy future ahead unless they can get their act together and this 128GB IPad isn't exactly a great start...

The Future?

Android are eating away at Apple's mobile share across the globe steadily and analysts are reporting drops in Apples Tablet market share from Q4 of 2012, when taking that includes the holiday season and the release of new desktops/laptops/tablets and a new IPhone, thats a pretty damning indicator. I believe that consumers hysteria over Apple will soon die down and by 2014 Apple products will only be used by the rich and stupid or by their intended users, the creatives. Photo Editors, Music Producers, 3D designers etc not the 14 year old girls taking selfies and food bloggers and that is how it should be in my opinion.

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